When reports came that George put subliminal messages in a commercial (Rats appearing on the screen, for beurocrats decide.) He says "putting subliminable (sib-lim-in-a-bal) instead of (sub-lim-in-al) messages into commercials is absurd. Oh, and you think that this would be a one time thing, WRONG, He says it wrong 2 times in one press conference.